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VR gaming - immersive and realistic graphics that transport you to another world!

Virtual reality gaming isn’t just an emerging trend, it’s the next big thing in the computer gaming industry. If you think about it, people have been playing computer games since the 80s - that’s an entire generation of gamers! The games that these gamers grew up with were simple by today’s standards and the graphics were basic, but they were enough to keep players entertained. Fast forward to 2015 and we see graphics on par with Hollywood blockbusters in the latest video games and VR technology that transports us into entirely new worlds... and all this in the palm of our hands!

 

What is VR

 

Virtual reality (VR) is often referred to as a three-dimensional digital environment that can be explored and interacted with by an individual. A person using virtual reality equipment is able to look around the artificial world, move about in it, and interact with features or items that are depicted on screen. 

The technology functions by stimulating the senses of sight and sound. By combining that with the input from a game controller, you get this feeling of being inside these worlds. From racing games where you feel like you're in the car speeding down a racetrack to horror games where you jump at every movement and cower under your desk, VR has some pretty exciting possibilities for gameplay. 

But what really makes VR so appealing? What sets it apart from other types of video games?
 

Who invented this device and when?

The virtual reality headset was invented by Palmer Luckey and John Carmack. The first prototype for this device was developed in March of 2012, and it has been developed further with John Carmack's help.

 

Advantages of using these glasses

- The player can feel as if they are actually inside the game, which can make gameplay more immersive and exciting. 

- The user's movements are tracked, so they can interact with their surroundings or other players. 

- It can be used as a teaching tool to help students explore concepts in science and math. 

- It enables people who may not be able to get out of their homes due to illness, injury or disability to enjoy a number of activities from cycling to playing tennis.

 

How popular they are now

VR gaming has been rapidly growing over the past few years, which makes sense because they are so much fun! You can play them on your phone or on a screen. You can even get headsets that you wear that have a screen right in front of your eyes. The only problem with this is you have to be connected to a power source. They are also pretty expensive, but I think they're worth it because they make video games feel so real and like you're really there.

 

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The Metaverse Platform - A Powerful Tool for Luxury Brand Marketing

The Metaverse Platform - A Powerful Tool for Luxury Brand Marketing

 

The Metaverse Platform is a powerful tool for luxury brand marketing, when it comes to developing memorable experiences for your customers and clients. This article will outline 5 key benefits that the Metaverse Platform has to offer if you are looking to invest in it.

 

Introduction

The Metaverse Platform is a powerful tool for luxury brand marketing. It provides a way for brands to connect with customers and create an immersive, interactive experience. The platform can be used to create virtual showrooms, store fronts, and product demonstrations. It also allows brands to track customer behavior and preferences.

 

The Luxury Market

As the world increasingly moves online, luxury brands are turning to the Metaverse platform to reach their customers. The Metaverse offers a powerful tool for marketing, allowing brands to create immersive, interactive experiences that engage and convert customers.

 

Luxury brands can use the Metaverse platform to create virtual showrooms, product demonstrations, and other engaging experiences. These experiences can be customized to meet the needs of each customer, providing a personalized touch that is essential for luxury brands.

 

The Metaverse platform provides luxury brands with a unique opportunity to reach and engage their customers. With its powerful tools for marketing and customization, the Metaverse is the perfect place for luxury brands to build relationships with their customers.

 

The Metaverse Platform

The Metaverse is a powerful tool that can be used by luxury brands to reach out to potential customers and create a connection with them. It can be used to create an immersive and interactive experience that can engage and delight customers. Additionally, the Metaverse can be used to collect data about customers which can be used to create targeted marketing campaigns.

 

Luxury brands can use the Metaverse platform to create a virtual showroom where customers can explore products and get a feel for the brand. This is a great way to give potential customers a taste of what the brand has to offer without having to leave their home. Additionally, luxury brands can use the Metaverse platform to hold virtual events and trunk shows. These events can be used to build buzz around a new product launch or simply to engage with customers on a personal level.

 

The Metaverse platform provides luxury brands with a unique opportunity to connect with potential customers in a way that is interactive, engaging, and informative. By using the Metaverse, luxury brands can create an immersive experience that will leave a lasting impression on potential customers.

 

Results from a Case Study

In a case study of the luxury brand Gucci, it was found that their use of the Metaverse platform increased brand awareness by 33%. In addition, purchase intent increased by 25% and website traffic increased by 27%. Overall, the Metaverse platform was found to be a powerful tool for luxury brand marketing.

 

Conclusion

Luxury brands have a lot to gain from using the Metaverse platform. With its powerful tools for marketing and its ability to reach a global audience, the Metaverse platform provides luxury brands with everything they need to succeed in today's competitive marketplace. If you're looking for a way to take your luxury brand to the next level, the Metaverse platform is definitely worth checking out.

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Why Virtual Reality is the Future of Marketing

Why Virtual Reality is the Future of Marketing

Virtual reality isn’t just the future of technology and gaming anymore but also has massive potential in the world of marketing, which makes sense given the close relationship between VR and gaming. Several companies are already implementing VR into their marketing strategies, and there’s no doubt that many more will adopt it as VR headsets become cheaper and more widely available. But just how successful is VR in marketing? Let’s take a closer look.

 

The market size

In 2018, the VR market was valued at $9.2 billion and is expected to grow to $44.7 billion by 2025. That's a compound annual growth rate of 42.8%. And it's not just the hardware that's driving this growth. The software and content markets are expected to grow even faster, at a CAGR of 54.5% and 67.3%, respectively, over the same period. With such an aggressive growth trajectory, virtual reality will soon become as much a part of everyday life as Facebook or Google Maps.

In recent years, there has been a growing interest in virtual reality. This is due in part to the advances in technology that have made it more accessible and affordable. But what exactly is virtual reality? And how can businesses use it to their advantage?

Is virtual reality perfect for marketing?

Yes! In fact, virtual reality is the perfect tool for marketing. It allows potential customers to immerse themselves in your product or service, and experience it first-hand. This creates a strong emotional connection that can lead to conversions. Additionally, VR can be used to collect data about customer behavior and preferences. This information can be used to create more targeted marketing campaigns in the future.

 

Is virtual reality worth it for your business?

You bet it is! VR provides an immersive experience that engages all the senses, making it more memorable than traditional marketing techniques. Plus, it's a great way to stand out from the competition and give your customers a unique experience they won't forget.

What does this mean for your business?

As a business owner, you need to stay ahead of the curve to remain competitive. And virtual reality is the latest and greatest marketing tool that you can use to your advantage. Here's why 1) Marketers are using VR for innovative campaigns; 2) VR gives brand's authenticity; 3) VR make people more inclined to purchase products; 4) with cheaper headsets on the market, it's easier than ever for businesses to try out this new technology. If you're still not convinced about how great VR is in marketing, take a look at these seven reasons. 1) Marketers are using VR for innovative campaigns: We've already seen some examples of this in our list of five ways marketers are already utilizing VR, but one example from earlier is Domino's VR Store campaign. It allowed customers to design their own pizzas and order them without having to interact with any human beings - or so they thought! The end result was an ad that was loved by everyone because it was cool, creative, interactive, and memorable - all things we want our ads to be.

Digygrow Helps you to take your business the trending way to give user experience using AR/VR technology

 

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The Importance of a Digital Presence for Businesses of All Sizes

The Importance of a Digital Presence for Businesses of All Sizes

If you’re running your own business, there’s no doubt that you’ve considered the importance of having a digital presence. But with so many options out there, how do you decide what’s best? When it comes to creating your digital footprint and making your business accessible to customers, here are three places to start: your website, social media profiles, and search engine optimization (SEO). More than ever before, people want to be able to access businesses in the digital space and make purchases or find information quickly and easily through their mobile devices.

Why every business needs a social media account

It’s no longer enough to have a simple, static website and call it good. In order to stand out from competitors, you need a digital presence on various platforms. Read on to learn more about how you can use social media in your own business.

Why you should use YouTube for your business

YouTube is one of the best places to start your digital presence. When I started my business, I used YouTube to demonstrate how my products worked and what users could expect from them. For example, if you had a car detailing business, you could film and edit together a tutorial explaining how to clean upholstery with one of your products. Once it’s up on YouTube, your customers will be able to find it whenever they need it – saving them time looking through your website or calling you up.

Why businesses need to understand SEO better

So many businesses fail to understand how important search engine optimization (SEO) is in their online marketing strategy, and it’s costing them millions. According to Statistic Brain, 86% of consumers use search engines to find local businesses — meaning that business owners not optimizing their website to show up in search engines are leaving big bucks on the table. In addition, 99% of business decision makers use search engines to research products and services before making buying decisions.

Why brands need a blog

It’s simple: Customers like to follow brands they love, and that’s easier when there are more ways to connect. Having an active presence on social media can make customers feel closer to your brand (and allow them to keep up with you even if they aren’t able to visit you as often). And, as every well-marketed company knows, customer service is key. A blogging platform helps facilitate conversations between customers and businesses—which means both sides can get what they want.

How to market using Instagram

Instagram is used by 150 million people every month, giving it serious clout in terms of reach. If you’re just starting out on Instagram, your profile will be set to public by default. This means that anyone can follow you and your posts will appear in their feed along with everyone else’s. The key to marketing on Instagram is consistency, so post at least once per day (no more than three times), with about 10 minutes between each post.

Why you need to improve your online reputation

Your reputation is important to your company’s bottom line. If people can’t find you online, they won’t spend money on your products or services—and your business will suffer. Whether you’re in need of small repairs around your home or looking to buy new commercial-grade equipment, chances are there are hundreds—if not thousands—of options available to you.

 

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How to Find the Best Remote Blockchain Talent

How to Find the Best Remote Blockchain Talent

 

Blockchain technology has been one of the most in-demand skill sets over the past few years, and it’s not hard to see why. It’s an innovative technology with endless applications across multiple industries, and its popularity has already inspired thousands of developers to begin creating new applications and use cases every day. However, finding the right blockchain developers can be difficult - after all, they’re not exactly lining up at your door, begging to work with you. If you need remote blockchain developers and are looking for some pointers on how to find them, look no further than this guide!

 

The benefits of hiring on a blockchain

 

A lot of people wonder why you would ever hire remote workers for a blockchain job. If your project is based on blockchain technology, you’ll want your employees to be highly specialized. When it comes to that level of expertise, you really only have two options: Hire remote workers or hire locally. Hiring locally will give you access to more talent but may not bring in people with niche skills. Hiring remotely gives you access to more diverse candidates and can help build an all-star team. In short, if you need a blockchain developer or any other kind of specialist, hiring remotely is often your best option. You also might find that there are tax benefits to hiring remote workers, especially if they live outside of your home country. (For example, in Canada, non-resident employees are taxed at just 15%.) Regardless of where they live, being able to hire top talent without having to relocate them means you can keep costs down while building out a great team.

 

The top sites to find talent

 

When it comes to finding remote blockchain engineers, most businesses turn to online job boards. We’ve already covered a few of these options in previous posts (like Upwork and Hubstaff), but we’d like to highlight a few others below. If you’re not sure how or where you want to post your blockchain-engineering job, keep in mind that these sites work best when combined with each other. For example, if you want to target candidates who are actively looking for jobs, use job boards—but also reach out directly via social media. If you want to fill an immediate need, try posting on freelancing sites—but also reach out directly via email. The more places you advertise your position, the better! Here are some of our favorite places to find talent

 

The top 8 languages needed in blockchain

 

While no one would argue against Java being a necessary skill, you might be surprised at what other languages are required. Here are eight programming languages that will be needed to find blockchain talent in 2018. C++, Go, and Python all make an appearance on our list of top blockchain languages for job seekers. (If you’re looking for software engineers with specific skills who have experience working with or developing blockchains or related technologies like Bitcoin and Ethereum, we can help.) C++: The granddaddy of computer programming languages was created by Bjarne Stroustrup at Bell Labs in 1979 and has been widely used since then to develop operating systems as well as application software. It is imperative that any developers interested in learning how to code blockchains know C++ before moving on to more advanced coding techniques.

 

5 tips for managing your blockchain team

 

Hiring is hard. Because blockchain is such a new and emerging area, you can expect that many (or all) of your candidates have less experience than more traditional tech roles. With that in mind, here are some tips for managing a blockchain team. 1. Have clear goals and expectations up front. For example, how much experience do you need? What are they expected to deliver? What hours will they be working? Do they need to relocate or travel frequently? How often will they meet with other members of your team? Asking these questions at the interview stage will help ensure there’s no surprises down the line. It also gives them time to consider their role if it doesn’t seem like a good fit for them after all.

 

Digygrow makes hiring easier by allowing you to find the best candidate for your needs.

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Get Ahead of the Curve: Why AI is Trending in Digital Marketing

AI, or artificial intelligence, has been making headlines lately—and not just in science fiction novels. Companies like Google and Amazon are bringing AI to the forefront of consumers’ minds with their products that use machine learning and other AI technology to make our lives easier. It’s also affecting the world of digital marketing—in particular, how customers interact with your company and its products. Here’s why you should get ahead of the curve when it comes to AI trends in digital marketing by reading this short article.

 

What Is Artificial Intelligence?

Artificial intelligence (AI) refers to computers that can complete tasks without human interaction. The term artificial intelligence covers a wide range of technology, including natural language processing, predictive analytics, and machine learning. It's all about getting computers to act more like humans do; that includes everything from facial recognition technology to computerized personal assistants (like Amazon's Alexa). These technologies are currently being used primarily by companies in retail and e-commerce fields. For example, Walmart uses machine learning to understand how customers shop its stores; a company called Evolv analyzes shopping habits on big data platforms and offers advice on how brands can market their products online to compete with Amazon. Netflix has even used neural networks for movie recommendation systems! However, some experts say we're still decades away from truly intelligent machines. While most people use AI in their daily lives without realizing it—Google search algorithms rely on it—it's still relatively new to marketing and business. As such, there isn't much information out there yet about best practices or case studies showing how other companies have successfully implemented these strategies. That makes it difficult for marketers who want to get ahead of trends before they become mainstream ideas. If you're looking to bring these techniques into your own business strategy, here are three things you should know

 

How Artificial Intelligence Works

Artificial intelligence has been around for a long time, but it’s only recently that major advancements have been made. The first machine capable of passing a Turing test was developed in 1966 and named Eliza. In 2019, artificial intelligence will become even more refined thanks to enhanced processing power and increased data collection. For example, computer vision capabilities are being advanced through better cameras as well as collections like Google Street View, which include massive databases filled with raw visual information. Overall, artificial intelligence systems can handle far more complicated processes than they could 20 years ago—and it’s only going to get better from here on out.

 

Examples of Artificial Intelligence Applying to Marketing

How WeChat uses chatbots to improve customer service, how Facebook Messenger uses artificial intelligence, or how Pinterest has improved their discoverability using machine learning are good examples of how marketing is using Artificial Intelligence. And don’t worry if you aren’t familiar with some of these terms; from web applications to your iPhone camera, you interact with artificial intelligence every day! It’s becoming more and more important for digital marketers to understand and integrate artificial intelligence into their strategies. What do Google, SnapChat, Uber, Amazon and Netflix have in common? They use data science & analytical techniques everyday – often under-the-radar - to drive business decisions for their products and services.

 

How Marketers Can Adopt AI

Analytics and data collection will be integral to companies who want to succeed in today’s highly-competitive landscape. And with big data, marketers are able to better make decisions based on their customers’ preferences. But what if there was a way to predict customer behavior? By implementing an artificial intelligence algorithm into your strategy, you can discover which campaigns bring you more success while also discovering what doesn’t work. AI allows you to apply advanced machine learning algorithms (i.e., Deep Learning) that can automate processes, optimize marketing channels and prevent churn before it happens—something no human marketer could ever do! Big data and analytics alone won’t guarantee success; but with advances made in machine learning over recent years, they have never been so powerful together.

 

What Marketers Need to Know Before Adopting AI

Despite an explosive amount of hype, implementing artificial intelligence into your digital marketing strategies might not be as big a priority as you think. Depending on your organization’s goals and resources, it could be premature to make AI part of your marketing mix. When considering adopting artificial intelligence into your digital marketing strategy, there are many factors that marketers need to consider before they implement any type of program. There are many benefits associated with utilizing technology – but implementing it at scale isn’t always simple or efficient, and can be quite expensive as well. It’s important for marketers to evaluate their company’s objectives and current tech landscape before making a long-term investment in an initiative that may have little payoff or even hurt their existing efforts. What Works Now? Before deciding whether or not artificial intelligence will work for your business, it’s important to understand what types of technologies already work today. While certain forms of AI such as machine learning and deep learning can provide value to businesses by helping automate some processes and improve efficiency, these technologies aren’t right for every situation. Marketers should first determine which areas of their business would benefit from automation, then take advantage of those tools that are already available. For example, if your business has a large volume of customer data stored in multiple places (like CRM systems), you could use natural language processing (NLP) software to help pull relevant information together in one place so that analysts don't have to spend time looking through multiple sources manually. And while NLP doesn’t necessarily represent true AI, it does offer real value without having to invest heavily in additional staff or infrastructure. The Bottom Line Artificial intelligence offers tremendous potential for brands looking to enhance their digital marketing efforts, but its implementation requires careful planning and consideration of all aspects related to both technology and human capital. Implementing new technologies always comes with risk, especially when dealing with relatively unproven innovations like AI. By taking a measured approach when evaluating opportunities for using artificial intelligence, marketers can avoid costly mistakes while ensuring that initiatives align with overall business goals.

 

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The Top Remote Employee Hiring Strategies (That Actually Work)

Hiring remote employees can seem like an impossible task when you first consider the logistics and details involved, but there are some great ways to overcome those obstacles and find top talent that’s a good fit for your business. Here are five tried-and-true remote employee hiring strategies that actually work.

 

Look for Great People

Finding great employees is hard—really hard. When you’re looking for remote employees, how do you sift through all of that resumes? One strategy is to focus on finding great people instead of simply trying to find workers who are willing to work at home. After all, plenty of great employees will be more than happy to work remotely if they’re given a chance. But what makes someone great? The first step is figuring out what skills and traits make up your ideal employee. You can start by thinking about your company culture and what qualities you value most in your team members. For example, maybe it’s critical that every member of your team knows how to use social media effectively or has excellent communication skills. Once you have an idea of what makes someone great, then it becomes easier to look for those traits in your candidates. Asking questions like What does success mean to you? Or How would you describe your personality? Can help give insight into whether someone is truly great. While there are no guarantees when it comes to hiring, focusing on finding great people might help reduce some of the uncertainty involved with hiring remote employees. And even if you don’t end up hiring anyone, taking time to think about what makes a great worker can help inform future job postings.

 

Know your hiring criteria

When hiring remote employees, it’s important to know exactly what you’re looking for in a candidate. For example, do you want someone who is self-directed and driven? Or would you prefer an employee that enjoys collaboration with their co-workers? Are you looking for a specific skill set or experience level? It’s best to have clear answers to these questions so that your recruitment process will be more targeted.

 

Stay in touch with top performers

When hiring a remote employee, there is an initial hiring period where you’ll be working with them in close proximity. After that, you’ll need to rely on other ways to communicate regularly so they can continue to add value to your business. Even if you have an established relationship with a top performer, follow up regularly to maintain rapport and make sure they still feel like part of your team. You never know when someone might leave for greener pastures.

 

Use passive candidates as references

Despite your best efforts, there’s no guarantee that every interviewee is going to be a perfect fit for your remote-working team. So when it comes time to make a final hiring decision, hire someone who’s able to talk with—and can personally vouch for—another employee you trust. Seek out people who are already doing some of what you need your new hire to do, and ask them if they know someone who’d be a good match. If they know one of their colleagues in a role similar enough to yours and they feel that person would make an awesome remote worker, go ahead and schedule an interview with them.

 

Use social media, forums, and groups to find great people.

Look for remote employees through forums, social media groups, and online communities. If you're a part of an online community that focuses on remote work or hiring remote workers, talk about your needs there. Similarly, if you know of a group or forum where people regularly ask how to find work remotely—join those discussions. Be sure to participate in these places and contribute as often as possible; no one wants to hire someone who's just looking for free advice! And whatever you do: Don't be spammy! Don't constantly post job ads—talk about your company and make yourself visible as an employer in other ways too.

 

Use a good remote employee vetting process.

A solid employee vetting process can ensure that you hire trustworthy, productive remote workers. Vetting helps you minimize turnover and make sure your remote employees are a good fit for both your company and its culture. The quicker you can identify whether or not a candidate is a good fit for your team, the better. To vet candidates, ask about their past experience and results. A few examples include: What was one of your most challenging projects? or Can you tell me about a time when you took initiative on an important project? These questions, help gauge how they approach problem-solving as well as how they are likely to handle day-to-day work assignments in your office environment. Take time to get to know each potential hire before hiring them.

 

Talk about work-life balance

One of your top priorities as a remote employee is making sure that you’re being a great co-worker. This means showing up on time and being responsive, but it also means having a balance between work and non-work activities. Of course, if you don’t mind staying in at night every once in a while to catch up on email, then more power to you! But if you work from home full-time like many of us do, make sure that outside activities are keeping you sane. Make lists for yourself—maybe take Sundays off so you can relax and recharge for Monday? Whatever helps keep your equilibrium is fine by us. It’s all about finding what works best for you.

 

Digy Grow provides you with top-tier remote resources. It is our promise that they will invest in your business in ways that will make your success seem more attainable and help you reach your goals faster. Your website and mobile app will now be built based on your customers' user analytics, what they are looking for, and what attracts them. Increase traffic to your website with an eye-catching design and optimized content. Contact us today and stop waiting to develop your company's website and mobile application for increased attention and a faster path to success, because when you approach us, your hiring time is reduced. The experts we bring in are hand-picked and guarantee results that exceed your expectations.

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Why is word-of-mouth-marketing-still-important-today?

Why is word-of-mouth marketing still important today?

To put it simply, word-of-mouth marketing is like customer reviews. And we all know what customer reviews do to business!

Let us break it down now. Every business in today’s day and age takes a lot of time and effort into marketing itself. Why? Because when a business is positioned right in the marketing world, it is also positioned right in the business world. Marketing is what gives the target audience reasons to associate with the business.

Marketing in itself has a huge scope to it. We have print marketing, and digital marketing- which again includes a wide variety and then there is the time-honored word of mouth marketing. But what is it really? Word of mouth marketing is nothing but when people pass on the word about a business, a product or a service verbally and share their views on it.

Why is it still found important, even after the world has gone cyber? You see, word of mouth marketing is what shows us the reality of a business, its products or its services. Advertising, while it shows and emphasizes on the best features of the company, word of mouth marketing talks about the behind-the-scenes reality of how the company really is. Let us look at an example. You come across an advertisement on LinkedIn for a beauty service where that promises good quality services for low prices, and you decide to try it out. So you book an appointment for 2 days later. But in the meantime, a friend of yours talking about the same company where he/she had booked an appointment for 2 days later but the beauty professional did not show up. Would you still go ahead with the appointment? No right?

That is exactly what word-of-mouth marketing does. It digs deeper than the eye-pleasing, catchy marketing that a business does and puts the fine print on display. It keeps businesses in check and makes sure that they do not advertise to mislead.

Word–of–mouth marketing also has the ability to travel around fast. Another example- you and a group of friends go out for dinner to a restaurant where everything, right from the food to the service, everything was exemplary. Now the restaurant may or may not advertise, but you are sure to leave a review as well as suggest the same place to other people, and pretty soon, the restaurant will become a very busy place with customers walking in for a great dining experience.

Word-of-mouth marketing is also the only form of marketing where investing time and money into the customer is enough. The business need not invest a huge chunk of money in it to get the word spread. Let us look at this scenario- A person buys a house from a real estate agency and is satisfied with the price, service, legal safety, location, and everything. He received everything as promised by the agency. Now he goes around telling his family and friends about his great experience with the agency. Does the agency pay him to do so? No. But he does it because he is extremely happy, whereas real estate investments can be tricky sometimes.

Word-of-mouth marketing reflects on the quality of the business as well. When there is positive talk among the target audience, it means that the business is delivered with quality. When there is negative talk among the target audience, it means that the business is not meeting the expectations that it has set for itself in the mind of the audience. Needless to say, people will always share their experience- great or not with a specific business. With this form of marketing, a business either gain a bigger audience or paves for its competitors.

So to answer the question about its importance in simple words, word of mouth marketing gives the consumers a much-needed reality check away from the fancy, catchy marketing that happens on huge billboards and on the digital platform.

At Digy Grow, we offer the best of best, quality, prioritized solutions to your marketing needs, be it Email, Website Content, Social Media, or SEO. This way, we make sure that the word of mouth marketing about your company is kept alive and the target audience is growing always. Get our 30 mins free consultation from our expertise.

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Social Media Marketing

Have you all ever thought that social media could end up resulting in different things to your business like increasing leads thereby increasing profits, increasing the mass reach of the program, spreading awareness, creating a sense of consumerism? But it could also result in a stock market blow up. Strange right? But yes social media can be a tool for various things. Let us take an example and see how.

How did Reddit Forum end up making the GameStop stock blow up?

Social media can be a game-changer. Read this article to know what actually happened.

Hudge fund Melvin Capital tried to short GameStop stock (a shop that sells physical copies of video games).

Short selling is a trading strategy that speculates on the decline in a stock or other security’s price. It is an advanced strategy that is undertaken by experienced traders and investors.

Reddit users from forum r/wall street decided to buy Game stop as they thought their stock was undervalued. The value went up, and the hedge fund was shorting it began to lose money.

Elon Musk then came to the picture and tweeted about these investors on 26/01/2021, causing even more people to buy it. People began to invest in these shares.

On 28/01/2021 Robin hood, a very famous investing app stopped allowing people to trade the GameStop Stock.

The SEC (Securities and Exchange Commission) which enforces the federal law around the stock market is now looking into this trading boom, as they thought some insider trading might have taken place.

References from:

https://www.vox.com/the-goods/22249458/gamestop-stock-wallstreetbets-reddit-citron

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Blockchain is changing the world

How will blockchain change the world? Almost everyone around us is sure that blockchain is here to change the world. In this article, we will explore the idea of blockchain’s impact on our world.

The idea of blockchain changing the world comes from the concept of decentralization. It’s the pseudo creator, Satoshi Nakamoto, who created the currency bitcoin that led to the discovery of blockchain technology. If you see the timeline, you will see that the decentralized cryptocurrency was created around the last global financial crisis, which gives this discovery much more importance.

In reality, the change has already begun. Many enterprise companies are already implementing their very own version of blockchain. However, no one can really predict the future of this tech. As we will explore how blockchain can change the world, you can discover the possible outcomes.

Blockchain is defined as a peer-to-peer network that is distributed in nature. In a public blockchain, everyone can join and participate. To ensure that the blockchain maintains data integrity and fight fraud, each peer has a copy of the ledger.

All of this brings decentralization into play. Yes, there is no need for a centralized entity for a blockchain network to work.

Blockchain’s trend was always there among businesses, but the adoption rate skyrocketed over the last few years. Blockchain will affect the economy and is already slowly starting to show the effects of the outcome. With an improved exposure to the benefits in general, businesses become more confident in adopting a decentralized approach, i.e., blockchain. The distributed nature means that blockchain can run on the internet without the need to build another infrastructure for it. It is a global phenomenon, not only that it is open-source and utilizes state-of-the-art cryptography to ensure that the data stored in the ledger can only be accessible by the rightful parties.

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SEO IS VITAL FOR YOUR BUSINESS

Those of you who are already employing a website realize the importance of search engine rankings. SEO Agency In New York helps you rank higher in search results and obtain more visits. It is a vital part of any online operation.

The first thing that you simply got to do is to know how Search engine optimization works. Given the perfect situation, websites would be rated by actual people that would take specific keywords and phrases into careful consideration. Computers manage this task instead and use complex mathematical equations to work out a website’s ranking. Search engine optimization will help build your page rank in order that users will find you.

Once found, your site is ranked in several alternative ways by a search engine. Website meta titles and pages content are two places that it finds keywords. A search engine bot searches for sites that are visited most frequently.

You must realize that search engine optimization is something you’ve got to enhance gradually. Keep this in mind as you identify each opportunity to optimize your site, and make it more visible to search engines. Try including keyword content in your main text, subheadings, and titles.

There are multiple ways to maximize your site’s visibility; including keywords and key phrases are just one among them. A diverse group of links is beneficial, like links targeting other sites, links on other sites pointing back to yours, and even links between your own site’s pages. Agreeing to exchange links with the opposite sites may be a great way to urge backlinks quickly in the site.

Targeted visitors, or visitors who are trying to find products like yours, are important for getting your products sold. Some accidental visitors are always likely. Once you get a random visitor, there’s a really fat chance that they’re going to help your business. The simplest way to get buyers rather than browsers to your site is to use targeted marketing techniques.

A good website SEO is important for a successful business. an excellent website and Best Digital Marketing In New York services will allow you to seek out more customers. If you follow the following pointers, it’ll help you optimize your website.

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Color Psychology in Marketing

Color features a major influence on people, and when it involves marketing, the colors you employ will impact the alternatives consumers make. Colors appeal to the emotion sensors within the brain, and everyone kind of outcome is possible. a particular color, like red or yellow, can pull your attention to something specific, while other colors could also be reassuring or cause a specific emotion within,

Color psychology most frequently relates to how people experienced different colors during childhood, and how people’s feelings carry over into adulthood. For instance, red is related to firetrucks and yellow could also be related to the sun or a faculty bus. These associations are what color psychology is made of.

It’s important to notice that different cultures have different associations, so what a color means to at least one person may mean something entirely different to someone from a different part of the planet. This is especially important if you advertise to a world market.

How is Color Psychology used in Marketing?

When it involves color psychology the hues you employ can make or break the message you’re trying to send.

Here is a color emotion guide to help understand the psychology of colors in marketing:

Black: Elegance, finesse, luxury

Blue: Airiness, spaciousness, and freshness

Green: Balance, environment, harmony, nature, refreshment

Orange: Happiness, movement, playfulness, vibrancy

Pink: Happiness, positivity

Purple: Honesty, power, faith, royalty, well-being

Red: Endurance, importance, power, protection, Danger

Yellow: Creativity, liveliness, optimism, playfulness, vibrancy

White is always an important part of marketing color schemes, mainly for the negative space it creates. It’s often used as an accent or background to the remainder of the planning. Graphics with no whites are often too bold and overwhelming; complementing a design with white or a shade of white can make the imagery easier for the brain to process. That said, the absence of white are often purposeful in order for the graphic to be forceful:

Color Nuances

Even though certain colors often relate to a specific set of reactions, you’ve got to take nuances into consideration.

For example, while yellow may often represent happiness, it can combat a totally different connotation depending on how it’s used. including a scary image and large, bold text, it’s going to become aggressive instead of happy. during this example, the yellow is bold and powerful instead of cheerful.

Color Combinations

Each color falls into one among two categories:

Cool: Blue, green, violet.

Warm: Orange, red, yellow.

Cool colors make everything feel big, clean, and fresh. Warm colors make everything feel comfy, cozy, and alluring. To make harmony, cool and warm colors are often utilized in an equivalent graphic. Complementary cool and warm colors come from opposite sides of the color wheel. For instance, red may be a good complement to green, blue may be a complement to orange, and yellow may be a complement to violet. When using complementary colors, attempt to make one take up 80% of the planning and therefore the other only 20%. This balance makes the imagery easier to seem at than if it were split 50-50.

Why is Blue a suitable color for Designs and Logos?

Blue may be a common branding and marketing color because it can have all kinds of associations. Sky blue provides a refreshing, open-air feel, while dark blue is related to knowledge and leadership. Pastel blue is usually used for children’s brands.

Corporate and tech brands use blue because it’s a satisfying color that’s not polarizing which communicates intelligence, reliability, and trust. And health organizations often use soft blue hues because they’re mild and clean.

What Are the simplest Colors for Call-to-Action Buttons?

Many call-to-action (CTA) buttons are red because the color stands out, is straightforward to identify, and conveys a way of importance. In general, if cool and warm colors are utilized in an equivalent graphic, one or the opposite should be used on the CTA button. The complimenting colors will make sure the attention goes to the CTA button

Wrapping Up

Colors and emotions are inextricably linked. Choosing the proper colors for your Branding Agency In NY and marketing collateral is simply as important as the wording you employ – possibly even more important since the colors are going to be viewed and processed by the brain before the text. Understanding color psychology marketing can assist you to choose the color schemes which will positively represent your brand and make the most important impression on consumers. People associate brands with colors. It’s always better to have a good color scheme for your brand.

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Importance of SEO to the website - Best SEO agency in UAE - Digy Grow

Importance of SEO to the website - Best SEO agency in UAE - Digy Grow

An SEO Agency is part of digital marketing or is an external company setup associated with your businesses. The SEO agency focuses on customer-driven website goals and optimizes the website thoroughly.

With Digy Grow, Manhattan, New York, USA, your business can grab a significant amount of expert guidance and SEO techniques for your website. Being an The Best SEO Agency in UAE - Digy Grow, we cater to every local business and help them grow their business range.

●     Services Included In SEO Agency?

SEO may seem nothing but consist of every aspect of the website to build your business aims into checkpoints and milestone goals. With us, the top SEO agency, you get hands-on the best coverage and service package at market competitive prices.

We have our experts stationed to communicate with you and build the best website you ever had. With us, you get a capture on the following things on your website:

  • Communication
  • Audit Website
  • Outline the Necessaries
  • Keyword Research
  • Analysis on Website
  • Analysis on Backlinks
  • Optimize website content
  • Optimize site structure
  • Build technical SEO
  • Create optimized content
  • Build healthy backlinks
  • Monitor and Outreach
  • Generate reports on results

●     Why SEO Important?

DigyGrow, an SEO marketing agency in UAE implements SEO as essential for your business. Thereby achieving your business a lot more than just regular website traffic and sales. It’s all about attracting the right audience to your business page and giving them adequate interest information to close the deals.

Some of the significant importance of the local SEO Agency and e-commerce, SEO agency, and every other are as follows:

  • Better website visibility
  • Enhanced online presence
  • Better website traffic
  • More lead generation
  • Enhanced sales conversion
  • Better return on investment

●     Which Industries Do We Serve?

The industry that SEO serves is almost every industry that happens to have its website or any portal where content is used. We cater to every enterprise with our best SEO services, and the common ones are listed as follows:

  • Professional Services
  • Home Repairs and Renovation
  • Medical Practitioners
  • Online Businesses
  • Real Estate
  • Pet Services
  • Restaurants
  • Multiple Location Businesses

●     Why Choose Us?

With us, you sign up for the whole package with a search on Top SEO Agency in UAE and gain industry knowledge and experts at work for adding growth to your business; the package includes the highlights:

  • Experienced Staffs
  • Cooperative Work Atmosphere
  • Market competitive prices
  • Complete Analysis and Strategy Building
  • Good Industry Presence

Try out our 30 minutes Free Consultation to grow your business digitally

 

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